Visual Management for Agile Teams

Introducing the Visual Management Blog, a space for the discussion of ideas and examples of Visual Management applied to Agile teams and project management.

What is Visual Management?

Visual Management is the practice of using information visualization techniques to manage work. A simple example is using sticky notes on a wall to manage a list of tasks, a better (and more complex) example is kanban. Many visual management ideas come from traditional Lean thinking and Toyota, but these techniques are also very popular within the Agile Software Development community.

Benefits of Visual Management

Visual management is generally regarded as a clear, simple and effective way to organize and present work . It can also be perceived as fun, since visual elements bring color and life into an otherwise boring office environment. Another benefit of visual management -often overlooked- is that it can positively influence the behavior and attitude of team members, managers and stakeholders. How? For example, by helping build transparency and trust.

Information Radiators and Visual Management

red lava lamp

“Information Radiator” is a popular term invented by Alistair Cockburn that is used to describe any artifact that conveys project information and is publicly displayed in the workspace or surroundings. Information radiators are very popular in the Agile world, and they are an essential component of visual management. Most Agile teams recognize the value of information radiators and implement them to some degree in their processes. The three most popular information radiators are Task Boards, Big Visible Charts (which includes burndowns and family) and Continuous Integration build health indicators (including lava lamps and stolen street lights). In this article I will focus on task boards, since I find them the most critical and least discussed information radiator.

Task Boards

The most important information radiator in visual management is the Task Board. (When doing Scrum, I sometimes call task boards Scrumboards). The task board has the mission of visually representing the work that is being done by the team. They are the most complex and versatile artifact: a physical task board is a “living” entity that has to be manually maintained.  I believe boards are being undervalued by most agile teams today. This might be because there has not been a lot of focus on their potential, or perhaps there are simply not many examples around on what makes a great task board. In any case, it’s time to take task boards to the next level. [1]

What makes a great Task Board?

A good task board should be carefully designed with readability and usability in mind, and the project methodology should actively rely on it. This implies that the use of the task board should be standardized and form part of the process. If task boards (and other information radiators) are not an integral part of the project methodology, maintaining them might be perceived as overhead or duplication of work. This results in boards not being updated and becoming out of sync with the work actually being done. An incomplete or stale task board is worthless. A task board is a living entity and should be kept healthy.

scrum task board

You have a great task board if…

  • Team members never complain about having to use it.
  • The daily standup happens against it.
  • Random people that pass by stop to look at it, expressing interest and curiosity.
  • Your boss has proudly shown it to his boss.
  • You see team members updating it regularly during the day.
  • It passes the hallway usability test: a person who has never seen it before can understand it quickly and without explanations.
  • You catch a senior manager walking the floor and looking at it.
  • It just looks great!

Visualizing waste

When designing the process to be used with the task board, two important factors should be taken into account: the first is how to visualize work that is not directly associated with the value-added activities being performed (i.e. in Scrum, tasks that do not belong to any story within the current sprint). Visualizing waste can sometimes be as important as visualizing value-added activities. So it is desirable to come up with a system that will visualize any work being performed. As an example on how to achieve this, I dedicate the top row of each board to “Unplanned items and legacy issues”, a placeholder for any task that does not belong to a current story. Bugs that come up (belonging to stories already delivered) go there, random tasks (e.g. “reinstall Windows”) too.

Work granularity

The second important factor is the level of granularity we will visualize. In my experience the ideal size of tasks is one day. (This is only a guideline and should be taken as such. As long as the average task size is around a day, you should be OK.) The goal is to see regular flow on a daily basis. Sometimes people don’t see the benefits of having 1-day tasks and go for much bigger lenghts. It seems difficult to achieve the benefits of visual management with work units of that size. The granularity is simply too big; not enough movement will be seen, not enough detail will be shown.

Aesthetics and Usability

Most task boards are set up without giving too much thought to aesthetics and usability.  They are hastily made, using available materials and without putting much attention to detail. As an example, in many boards columns are hand drawn with whiteboard marker, and tasks written in ballpoint pen or pencil on whatever material is available (large post-it, small post-it, index card, etc). There are no guidelines regarding the use of colors or materials, and no defined process for using the board. All this makes for very low readability and poor usability in general. If you are standing two meters from such a board, it looks sloppy and is rather illegible. With some effort, we can clearly do better than that!


I would like to emphasize the value of task board design and usability, and of implementing a standardized process regarding how to use it (which implies using standardized materials). This has really been a key success factor for me, helping me smoothly introduce Scrum to new teams that were at the Shu level.

I will be publishing illustrated examples of the task board best practices I have gathered over time in the series Elements of  taskboard design.

Results of applying Visual Management

In my experience, quality information radiators can become central to an Agile software development process for co-located teams. Most daily activities revolve around the task board. The burndown and backlog show project status at a glance. Build health is clearly displayed. In many cases good task boards result in teams not needing a bug tracking system anymore. Managers are at ease. Product owners claim to be able to sniff trouble coming up immediately, by visualizing trends on the boards. And the most important result: increased transparency and trust created among all parties.

Effect on team members

The main effect I observe among team members is increased accountability. High visibility and clear guidelines ensure team members cannot hide work (or non-work) from each other. This tends to expose things, but it is done with ground rules that people find quite reasonable. Thus accountability is achieved in a smooth way. This builds transparency among team members, which in turn builds trust.

This is also a good way for team members to learn to define and select their own work instead of having work assigned to them. Many transitioning teams struggle with this step, especially since it might imply a loss of perceived authority by the former manager or team lead.

Behavioral changes in Management

Project management and the Product Owner might perceive a decrease in risk: all work being clearly visible, there is less chance of issues going undetected and of people slacking off, and it is easy to keep track of progress.

Another benefit for people in positions of responsibility is that they can obtain the peace of mind sensation they would theoretically get from “micromanaging” a team, without any of the drawbacks.  They know that at any moment, if they would want to, they can go and see exactly what everybody is doing and the status of every work item, to any desired level of detail, with zero overhead and without causing any discomfort to anyone. The goal here is that managers, whenever they feel that need for control tickling them, will go to the task board instead of to the team members. This is especially good for enabling teams transitioning to Agile to self-manage.

Appendix: Lean / Kanban development and Visual Management

Visual management is an important part of Lean. As I mentioned in the introductory paragraph, there are several examples within the Lean literature on using visual tools in production or factory settings. These ideas also extend to Lean Product Development [2], but there are not that many examples or pictures out there.  The Kanban development movement -which is a relatively frontier area at the moment-  explicitly takes a visual approach to managing work, and everything I have seen features strong visual management aspects. But, understandably, most of the focus of Kanban at this point is being put on describing the more important Lean aspects of the methodology such as cycle time, single piece flow, limiting to capacity, etc. and not on usability or design of the boards themselves. I hope this article will help introduce some ideas on task board best practices to the Lean/Kanban movement, since they already have a strong bias towards visual management.

kanban board


[1] Researching this article, I found a very good post specifically focused on task boards, but it is mostly introductory and surveyal: Tom Perry’s Task Boards: telling a compelling story . There is also a great article out there that comes from a Lean practitioner and is very similar in spirit to what I wrote here (including what I consider a very nice -albeit simple- board): Visual Management and Self-Reliance by Peter Abilla. BTW, this guy also interviewed Mary Poppendieck! Coincidence?

Some other articles touching the subject:

  • Lisa Owens wrote a short article on the Scrum Alliance website with a promising title but unfortunately not that much content and no pictures: Attractive task boards.
  • Maarten Volders, who was part of my first Scrum team and helped develop some of the tecniques used in my task boards, complains about his current employer’s “task boards gone wrong” but apparently couldn’t get any pictures of them.

[2] Morgan/Liker in “The Toyota Product Development System” dedicate a paragraph (page 262) to Visual Management when describing the obeya room, saying “Visual management is key to effective communication[…]”. Mary and Tom also talk about the importance of the “Visual Workplace” in one of their books.

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  1. Tobias Mayer’s avatar

    Nice article Xavier. I really like the emphasis on clear, readable, well-understood task boards. It seems that visual management is a real skill that teams need to learn. Some people have this skill naturally, but apparently many do not. Too many times I have seen task boards that I simply do not understand — sometimes even after an explanation. Such tools are next to useless.

    I like the “the hallway usability test” and will recommend that to teams and CSMs on my training and coaching engagements. Thanks for that.

  2. Rachel Davies’s avatar

    Glad you started this blog – it’s an important topic!

    I created a site a few years ago. It has some photos of team boards although looks a bit dated now.

  3. Stacia’s avatar

    Xavier, I am so excited to see you take this information and present it so nicely! I was so thrilled to see your taskboards at Agile 08, and you are doing a great service to the community by teaching others how to utilize visual management in creative, useful ways! Keep it up!

  4. Adrian Eidelman’s avatar

    Muy buen artículo Xavier. Tuve la oportunidad de ver las fotos de tu lugar de trabajo durante Ágiles2008, me alegro que ahora las publiques junto con buenos consejos de cómo mejorar ese aspecto. Gracias!

  5. Diego Fontdevila’s avatar

    Excelente, estoy de acuerdo en la importancia de la calidad visual de nuestras herramientas. Gracias por ayudar a desarrollar esas habilidades. Espero los próximos artículos de Elements…

  6. Peter’s avatar

    Xavier, very nice contribution! I am proud to add a recent experience, hoping to confirm the effects of visual management.

    A manager was impressed daily when passing by his developers team. Only it took us a couple of weeks to notice that he was always looking the sprint burn down instead of trying to understand the visual dynamics of the user stories & tasks moving over the whiteboard. Effect: the team stopped creating tasks, even when they were aware of extra needs to be done, as these negatively influenced the sprint burn down, and so they prevented the manager to be unfriendly that day. In a first phase they just realized these needs without notifying, but later more and more tasks were not done any more…

  7. Patrick Debois’s avatar

    Hi Xavier, as you know i’m also found of making things visual. We discussed it a bit at the Agile Open Belgium and i have some suggestions for you.
    * it would be useful to create a kind of visualization patterns: by this I mean that having a kind matrix with the variables/information type you want to show with possible visualizations. F.i. speed of your development: burndown, velocity charts. Mood of the team: glad, sad, mad
    * don’t forget there are more senses then only the visual. F.i. speaking out loud on the daily standup is important and appeals to the Auditive part. And not everyone is strong on Visual stuff.
    * as someone pointed out to me: the term visual management might have a control connotation. It is about bringing visible, you might want management to see it , but your most important client is the team itself.

  8. Tobias Mayer’s avatar

    to the last comment… “you might want management to see it , but your most important client is the team itself.” this depends very much on the type of visual tool. Certainly a sprint taskboard is for the team, but a manager/PO will be interested in the rate the stories are hitting the Done column, and certainly interested in anything that represents a release plan. Horses for courses :-)

  9. Kathy Weippert’s avatar

    I really enjoyed the article and ideas presented. However, I am having a problem applying the 5S (6S) methodology to examples of the taskboards seen. I like the idea of using the visual management taskboards, but I find that they often become cluttered and not maintained in a fluid manner. Unfortunately, I have not seen a taskboard to date that applies the 5S rules.

  10. Xavier Quesada Allue’s avatar

    Hi Kathy, thanks for your comment! You got me thinking about 5S and how it applies (or not) to the type of work these taskboards are meant to visualize. I will try to write about it in the near future, but first I need to investigate and understand 5S correctly. We do not seem to talk much about 5S in the Lean/Agile software development community.

  11. Blair R’s avatar

    I use task boards/agile practices for non-software projects. I am usually managing multiples projects or a programme of work. Some are my own projects others I have teams to manage.

    Would you recommend a taskboard for each project? If so, how would that look on paper/whiteboard? A merged board or lots of huge A1 sized task boards?

    Also, what do you do with features in future iterations? A task board is usually for on iteration right? Do you list them or do you have cards/post its stored somewhere?

    Thanks everyone.

  12. Esmeralda’s avatar

    Very nice article Xavier, thank you for sharing your experience.
    I’d opportunities to apply Visual Management and as you say I’ve seen the benefits: transparency, trust, self-management , decreased risk, speed in communications. The emphasis you make on having good design practices for the board is key.
    Best regards.

  13. Troy Swinehart’s avatar

    Xavier…thank you! We are beginning our journey to visual management and lean product development. This article has been very useful…more pictures please and keep the ideas coming.

  14. Dudley’s avatar

    great piece, but should i actually want to hire you for your expertise, how do you expect me to contact you?

    Met vriendelijke groet,

    Dudley Esajas
    Recruitment Manager

    Caesar Groep
    tel 030 – 240 68 99
    mob 06 – 46234368

  15. Xavier Quesada Allue’s avatar

    Thanks Dudley. I see you found how to contact me by now… but for the record, my contact information is in the “About the blog” section that you can access from the side bar.

  16. Syed Niaz’s avatar

    lovely article, very crisp and well presented, thanks a lot

  17. Patrick’s avatar

    Hi Xavier,

    Very nice article. Thank you for sharing your insights.
    I am working together with another company based in the Netherlands.
    It is called TnP Visual Solutions. They are specialised in visual management for all sorts of things. Check the website for some ideas. Any plans on visual management activities in Belgium ?

    Regards, Patrick

  18. yosi’s avatar

    hai…it is a very good article…I have many to learn about scrum and at the right time I found your’re very much helping me to learn it.

  19. Doug’s avatar

    Great post….

    Make it visible.

  20. Zia’s avatar

    The VM is suitable format for factory settings where holding formal meetings would not be effective. So the workers standing in a corner can talks about the problems they experienced with their individual machines and tools. They can also talk about their good work e.g. produced more widgets today…

    The VM may also be helpful for call centres operations where hundreds of call are received on problems of varying in nature. Individual teams can share their experiences and exchange views on how they handled the calls or how others would responds to certain situations.

    The VM is of no particular use in IT teams supporting IT systems with usual types of problems. Nor is it suitable for stable office environment where people do the same thing day in day out.

  21. Zia’s avatar

    While yellow sticky displays on a cardboard may be acceptable to small low key production offices, it won’t be suitable for teams managing million dollar projects. Due to unstructured and mediocre nature, the PMI for one will never endorse it as one format for executing projects.

  22. Frank Lange (Theory of Constraints)’s avatar

    Realy brilliant article, but I did not agree with the ideas you made in the first sentence. Could you please explain it again? Thank you@Regards Frank

  23. David Jugo’s avatar

    It’s arduous to find knowledgeable individuals on this subject, however you sound like you realize what you’re speaking about! Thanks

  24. Avisi’s avatar

    Information radiators are an important and maybe even a must for every (IT) company.

    We build our own radiator on top of Jira, Confluence, Nagios, Jenkins, Google Calendar and it also shows us some Tweets.